Depending on where you buy perfume you may or may not have noticed the mind boggling jump in prices. If you buy a bottle of your old standby from Nordstrom or Neimans every year or so, you probably haven’t noticed much difference. However, if you dip your toe in the waters of niche perfumers (e.g. anything that has relatively small distribution and doesn’t have a designer or celebrity name on the label) you’ve seen prices go from spendy to very high to obscene.
While mainstream perfumes may not have increased as dramatically in price, their formulas have compensated by becoming appallingly cheap. According to Chandler Burr, the big labels now typically spend roughly 70% less on the actual perfume than they did in the 90s. If you’ve smelled Dior’s Sauvage, you know what I mean. I personally don’t know how in ten years that house went from Dior Homme (2005), which is chock full of the good stuff, to something that smells like someone misplaced half the formula.
Certainly, we need Amouage and Frederic Malle and Serge Lutens, all of whom require that you pay through the nose (pun definitely intended). But they do usually deliver the goods, albeit, at around $300 a bottle. Still, if great perfume is to be relevent for the average person it can’t cost your monthly food budget. Duh. Duhsville.
There are some reasons to hope. A few major perfume houses still use good raw materials to make a reasonably-priced product. Estee Lauder is one. You can buy a masterpiece from Calice Becker (Beyond Paradise) or Sofia Grojsman (White Linen) for less than $50. In the niche market Gorilla Perfumes does proper fragrance for a song. And Patricia de Nicolaï‘s Parfums de Nicolaï has turned out affordable bottles of the highest quality juice since the 80s.
Despite what all the legends and lore would have us believe, a high price tag and a good wallop of “natural oils” (which could very well mean precisely nothing) doesn’t mean that the stuff in the bottle is good or even expensive to make. The house of Creed is an excellent example, with their criminally inaccurate claims of using only the best naturally-derived ingredients. All companies lie, even Chanel and Frederic Malle. Unfortunately, the only way to keep from getting swindled is a critical nose and plenty of homework.