Unisex perfumes are having a moment. They may never catch on in mainstream fragrance, but over in the niche market (i.e. generally more adventurous perfume with limited distribution) unisex is the de facto marketing strategy. It may have started with Serge Lutens, who, possibly for artistic reasons, doesn’t distinguish between perfume for men or women*. The rest of niche perfumery followed suit. You’ll hardly ever see any reference to gender on a bottle of niche perfume.
Unisex is fine, but I’m more fascinated by the rare beast that alternates between masculine and feminine. I was reading an article about Chanel‘s new release Boy, composed by Olivier Polge. The author stated that Polge had once again turned out a “genderbender,” the others being Florabotanica and Dior Homme. It caught my attention because I’ve always considered Dior Homme feminine, even though it obviously smells like a dude’s perfume. Dior Homme partakes in a fascinating push and pull of opposites and paradoxes. It smells like a barbershop, yet it’s both powdery and luxurious. It is undoubtedly sweet, but never dopey. It smells great on a woman (I gave some to a friend of mine and she loved it) but it perfectly captures that slinky, fashion wraith that Dior Homme’s then creative director Hedi Slimane loved so well.
At this point you’re probably sick of hearing me drone on about Lyric Man. It’s a rose for men, but there’s nothing terribly new or daring about that; men in the Arabian peninsula adore rose. Lyric Man takes it a step further: it smells like a feminine but behaves like a masculine. That brain breaking sentence aside, while it may seem a little odd at first, wearing it is effortlessly pleasurable. Where most masculines shout, Lyric Man radiates and shimmers. Even the most “masculine” bits (e.g. the woodiness and humid quality) are rendered tenderly. Every time you reach a conclusion on Lyric Man, it changes.
Ultimately, how a perfume behaves is more important than the notes it contains. I have a hard time imagining Montale’s Black Aoud as anything but a masculine. And yet it contains enough rose to make an Estee Lauder diehard recoil. Amouage’s Gold Man is an abstract floral of the old style with cool sheets of clean incense and the volume turned up to 11. A woman could certainly wear it, but its carriage and tone make it a great choice for the guy with a fat wallet and nothing to prove. How something cozies up (or doesn’t) with your own funk is all you need worry about when picking a fragrance, perfume “gender” be damned.
Imagine a power-suited hedge-funder wearing Apres les Ondee. Or your fancy aunt wearing Azzaro Pour Homme. The surprise is half the fun. Perfume has always been a place where people play with gender and expectations. In the 1980s, the gentleman’s foghorn Drakkar Noir was adopted by lesbian culture. One sales associate confessed to me that he has a sizable male clientele who surreptitiously buy a bottle of Montale’s Roses Elixir every year without fail. Wild juxtapositions done right make the component parts seem more interesting. Splash on some No. 5 under your grandpa flannel. Coco would have approved.